Britannia Jim Jam Pops
The Biscuit Sent From
The Future.
Imagine the year 3024. Humans are so deeply integrated with their smartphones that they've literally built them into their hands. To accommodate this, everyday tasks like eating have been revolutionized. Our solution? The Jim Jam Pop, a high-tech, one-handed biscuit, engineered for ultimate efficiency.
Our launch strategy capitalized on a surge of UFO sightings. We strategically leaked fabricated news of UFO encounters, subtly placing our uniquely shaped biscuit, which coincidentally resembled a UFO, into the public eye. Influencer marketing further fueled this narrative.
As social media exploded with memes and speculation, we unleashed our campaign: a launch film, inspired by Apple's product reveals, and a nationwide print advertisement. This campaign, spearheaded by my CCO and me, has garnered seven prestigious awards.
Topical Work
When the James Webb Telescope topical landed on my morning briefing it was a game changer. The idea showed how the little sugar crystals on the Jim Jam Biscuit shine like
This post has the highest organic engagement for Britannia on Instagram so far*